In this episode of Smart Money, Jorge Mendes, Cell C CEO, shares how the company has transformed from a struggling operator into a lean, cash-flow-positive business. Through disciplined financial restructuring, strategic partnerships, and a shift to an asset-light model, Cell C has rebuilt its network quality, brand, and customer experience while positioning itself for long-term growth.

Mendes discusses the impact of innovative MVNO partnerships with major brands like FNB and Shoprite, the company’s focus on technology-driven services, and the lessons learned from leading a successful turnaround. He also provides insights into Cell C’s future ambitions, including plans for a potential JSE listing and continued innovation in South Africa’s competitive telecom landscape.