In this Smart Money with Alishia Seckam interview, Seeff Property Group Chairman Samuel Seeff explains why it is a great time for South Africans to buy property. Seeff Property Group was founded in 1964 as a small family-run business by Samuel’s father, Geoffrey Seeff. Samuel Seeff joined the company in 1985 and has been the Chairman and owner of the Seeff Property Group for around 35 years. Under his leadership, Seeff Property Group has grown to become one of the leading property and real estate companies in South Africa. In this interview, Seeff talks about the Seeff Property Group and how it has been so success over its 60-year history. He then explains why it is a great time for South Africans to buy property and gives advice to first-time home buyers in 2025. Seeff also talks about the exciting opportunities that Seeff Property Group sees for property investors in 2025. He then highlights the interesting trends they have identified among international investors looking to invest in South African property. Lastly, Seeff gives advice to listeners who are considering becoming real estate agents.