In this episode of Smart Money, Natasha Sideris, founder and CEO of the Tashas Group, shares the remarkable journey behind one of South Africa’s most successful hospitality brands. From opening a single café in Johannesburg more than 20 years ago to leading a portfolio of 48 locations across multiple countries, Natasha reflects on the entrepreneurial decisions, creative vision, and relentless pursuit of excellence that transformed Tashas into a globally recognized hospitality group. Natasha discusses the importance of consistency, brand identity, strategic partnerships, and leadership in scaling a business while maintaining high standards. She also unpacks emerging trends shaping the hospitality sector, including fast-casual dining, health-conscious consumers, and the growing role of technology. Looking ahead, she reveals ambitious expansion plans for Tashas, Nala, Tashas Home, and other concepts as the group continues its growth across South Africa, the Middle East, and Europe.