Saving and investing in South Africa has never been more accessible—but are people actually building wealth? Glenn Grimley explains how technology, financial literacy and behavioural design are changing the way South Africans save and invest. In this episode of Smart Money, Glenn Grimley, Head of Stash at Liberty, unpacks the biggest barriers preventing South Africans from investing and how digital platforms are helping close the gap. The discussion explores low financial literacy, affordability challenges, investment accessibility, and the importance of ongoing engagement in building long-term wealth. Glenn also shares insights from Liberty's Stash platform, including how behavioural psychology encourages better saving habits, why younger South Africans are responding to bite-sized investing opportunities, and how social sharing is helping create a stronger savings culture. The conversation also covers tax-free investing, gamified savings linked to sport, and the future role of AI, automation and hyper-personalisation in South African financial services.