Private education in South Africa is growing rapidly as demand, technology and pressure on the public education system reshape the sector. Geoff Whyte, Group CEO of Advtech Limited, joins Smart Money to unpack what is driving the education group's growth and where its biggest opportunities lie across South Africa and the wider African market. Whyte discusses Advtech's strong enrolment growth, including the expansion of its tertiary education business, and explains how scale and operational efficiencies are supporting higher margins. He also examines the challenge of keeping private education affordable while continuing to invest in student outcomes, facilities and new campuses. The conversation explores Advtech's R420 million Emeris mega campus in Sandton, the strategy behind bringing Emeris and Vega together, and how the group is using AI to improve teaching, student support and operational efficiency. Whyte also discusses the structural growth of South Africa's private tertiary education market and Advtech's ambitions across Africa.